#BSB25Project : A Fan Project To Celebrate The Backstreet Boys’ 25th Anniversary


UPDATE (1/5): Scroll To Bottom To Read! 

Since 1993, Kevin, Howie, Brian, AJ and Nick have been showing EVERYBODY how to rock their body and have truly become a LARGER THAN LIFE piece of who we are. How do we celebrate a band that has given us some of the best memories, some of the best friends, and the soundtrack to the past two and a half decades of our lives?

There is NOTHING we can do that can touch what the Backstreet Boys have done for and have meant to us. There aren’t enough words and there isn’t enough time in the world. What we can do though, is band together to publish a FULL PAGE AD from us to them to thank them for everything and to celebrate the accomplishment of 25 years together as a group, defying the odds and the music industry everyday.

So, here’s what we’re going to do…

  • What Do You Mean By “We”?

All of us. Every single fan is invited to take part in this project because, young or old, if you’re reading this, every single one of us has been affected by the Backstreet Boys at one point in time. No one is taking credit for this project because it will literally be a group effort.

  • What Is It?

A full page ad in Billboard magazine for April 2018 – the month that BSB will celebrate their 25th anniversary. This magazine is not only read by music fans, but some of the most powerful people in the music industry, reaching nearly 150k readers. You can also access the full magazine on the Billboard app every month.

  • How Do We Get Involved?

We have set up a GoFundMe page to raise money for this project. Placing the ad will cost $5500, but because GoFundMe takes 7.9% (the lowest of crowdfunding sites), we have set the goal for $5900.

If you wish to donate, feel free. Any money over the goal will be donated to a charity in the Backstreet Boys’ name. We will update on this once we get there.

  • What’s This Ad Going To Look Like?

That is also something that has yet to be decided and that we would also like to be a group effort.

In past years, NKOTB fans and 1D fans have run their own ads for their bands, celebrating album releases. The photos of their ads are below.


We’d like to keep it simple and powerful, as these two have done, without copying obviously. Obviously, we are in the very early stages of planning and want to do something that the majority of fans can agree on.

If you have an idea or something you’d like to contribute for consideration, please send it our way to whothebackstreet@gmail.com. Please know that if you send something in and we end up not using it, it’s not personal! Also, because of space restraint, time, and wanting everyone to feel included, we will not be using every contributors name or photo.

Below is something we came up with to jump start people who would like to suggest a look for the ad. Feel free with add design, play with the font, etc. You do not HAVE to use these words, but we’re thinking something along these lines. [If you want this in Word form to copy + paste, email us]


We will do everything we can to make sure that all fans are somehow involved in every step of the way! While we will post updates here, we will also be posting on the BSB FC as well as working with other fan sites. Follow updates by searching the #BSB25Project hashtag on social media.

  • Oh No! I Can’t Afford To Contribute!

That’s okay! A large part of this is spreading the word to get the campaign funded. Any post is a big help. Plus, if you have any idea or can artistic talent to donate to the ad itself for consideration, that’s also appreciated.

Putting 25 years of love and gratitude onto one page might be hard, but there’s nothing the Backstreet Army won’t try for our Boys! Let’s do this.

Questions / Concerns / Suggestions? Send an email to whothebackstreet@gmail.com


(January 5, 2018)

WE HAVE SURPASSED THE HALFWAY MARK. We can’t thank everyone enough for sharing, donating, passing it around, etc. The Backstreet Army has never done something this amazing of this magnitude for the Boys but he we are — you’ve shown up and together, we are DOING THIS!

Here are a few updates and answers to frequently asked questions:

  • As we said above, the GoFundMe will be open until March. Should we exceed the goal, we will donate the money to a charity in the Boys’ name. If we get to that point, we’ll discuss it then.
  • We now have an INSTAGRAM PAGE and you definitely want to follow it. In an effort to sweeten the donation deal a little more, WHOTB, Fangirling Life, The Dark Side, and Kaos Online will be giving you a chance to win / bid on different Backstreet Boys merch / items. You can find all of the details here. Make sure you’re following so you have a chance to bid / enter.
  • In regards to the new Instagram giveaway, we have had many fans message us asking if any fan can donate BSB items to be given away. For now, we aren’t asking for item donations. HOWEVER — if you would like to give away an item and donate the money to the Ad Campaign, tweet the item using #BSB25Project and we will RT it for you. You can conduct the giveaway however you like. We LOVE and APPRECIATE how much you guys want to be involved and appreciate anything you guys can do to get us closer to the goal.
  • We have had a few submissions / suggestions for the ad itself and we are excited to have one that we really love that meets all of the magazine requirements. If no more are submitted, we will reveal it piece by piece leading up to April.
  • If we reach the goal (which I believe we will), the ad will be in the 4/14/18 issue of Billboard magazine (AHHH!).