The Michael Jackson Video Vanguard Award, formerly known as simply the Video Vanguard Award and Lifetime Achievement Award, was introduced in 1984 during the MTV Video Music Awards. The honor is given to artists that have contributed to the impact MTV has had on pop culture, acknowledging their body of work.
A few recipients of this award have included David Bowie, Madonna, The Beatles, George Michael, Janet Jackson, Bon Jovi, Beastie Boys, U2, and Red Hot Chili Peppers. Most recently, the award has gone to Britney Spears, Justin Timberlake, Kanye West, Beyonce and Rhianna.
Somehow, the Backstreet Boys have been skipped over. From a fan perspective, we didn’t vote for them to be #1 on TRL everyday from for them to be looked over now.
Dear MTV, the Backstreet Boys deserve this honor. Hear us out.
Since 1993, Kevin, Howie, AJ, Brian and Nick have not stopped.
They’ve had court battles, life threatening surgeries, and personal battles all in the public eye.
They’ve grown up, gotten married, and had babies.
They’ve continued to work hard, to tour the world, to make music, to produce music videos long past the times of TRL and regular on-air video play, and connect with fans long past the time that the general public supported them the most.
They have each other’s backs and they have ours. They’ve never been bitter that they don’t get the fair amount of attention that their individual and collective talents deserve. They carry on because this is in their blood, because they love what they do, because they are a family.They remain five of the most humble guys that are still making music.
They are, and continue to be, the best selling boyband of all time.
Facts are facts.
Any appearance by the Backstreet Boys as recently as 2016 have garnered major attention from those who seem to have “forgotten” why they loved these Boys. Even those who aren’t fans can’t seem to deny the talent put before them.
If it comes down to music videos, please note that videos like “I Want It That Way” and “As Long As You Love Me” have 270+ million and 100+ million views on VEVO. That’s only in the past 7 years. Oh, and the “Everybody” video, directed by Joseph Kahn, who is now one of the biggest directors in the industry.
Also, like we mentioned, you can’t talk about TRL without talking about the Backstreet Boys. You can’t forget how they shut down Times Square on multiple occasions. You can’t forget the time they ran MTV on the day Millennium was released. You can’t forget the numerous VMA awards and performances in the US and Europe.
You can not deny the impact that the Backstreet Boys have had on MTV. You can’t deny the impact that MTV has had on the Backstreet Boys.
With the Backstreet Boys Las Vegas residency coming up, we feel like it’s the perfect time to bring them back to the forefront and give them the recognition that their 24 years of hard work deserves.
Don’t let us down, MTV. Don’t let the Backstreet Boys down.
Fans: In case this post is not enough, please sign this petition to let MTV know how many people think the Boys deserve this honor. Let’s get this!